Citygross now take up the fight with the established brands of nappies . Under its own brand Favorite is the first in Sweden with diapers that are both Swan and FSC certified . It was in turn required to enable it to use the world’s strongest bear and his pals on the packages.
Trend in the retail market is moving towards a higher share of private label products. The chains see their own brands as a way to create a competitive advantage in the market.
In line with this ambition is now focusing Citygross with a whole new range of environmentally friendly nappies. The world’s strongest , kindest and most famous bear adorns the packaging for the new generation of eco-labeled diapers. They both are kind to sensitive baby butts and our environment. He is joined by Cat Jansson, house mouse , Lille Skutt and scariest .
- It feels good that we can be the first diapers that are both Swan and FSC-labeled , while those with Bamse coupling should appeal to end users , says a smiling Torbjörn Larsson , head of house brands in Citygross .
Citygross Favorite Teddy Diapers have been approved by both the Swan and the FSC. Swan labeled diapers can not contain any environmentally harmful or allergenic substances. Are also set very high standards for performance and quality. FSC supports the conservation of protected forests , respecting nature and the environment and helping people to a better life.
Citygross Favorite diapers are as open in three sizes and pant diapers in two . They are available in all Citygross stores.
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